Digital
Photography
Paper published in
India in May 2001 (All figures(if
any) are in perspective to the market
prices in India during that period)
Welcome to the
exciting world of digital
photography!!!
If you are already a
photographer or if you are just fond
of photography, here are some
important tips on what you can do
with Deltra Foto Suite in digital
photo printing.
The application of
digital technology and computers is
very new to photo industry in India,
which was not possible in the past
because of the low quality of digital
cameras and deskjet printers. With
the introduction of low cost
megapixel digital cameras and photo
quality deskjet printers, it is now
possible to have a complete digital
photo studio which does not require
any chemical processing and thus
completely eliminating the photo
service bureaus. There are numerous
advantages of digital photography -
No film roll
required.
Good quality - Low cost.
You can see the pictures
instantly.
No developing - No waiting.
It costs nothing to take a
picture.
Print as many copies as you want.
Send pictures by email -
Instantly.
Pictures last forever in digital
format.
Reusable computer memory storage.
Electronic format ready to be
resized.
Pictures can be erased and shot
again.
Environment friendly technology -
No chemicals involved.
Easily edited - Fix the picture
before you print.
Privacy - No photo processing lab
people see the pictures.
Pictures are internet ready for
posting on the web.
Smaller photo studios
depend on bigger photo labs for the
processing of the films and have to
be content with the given quality and
the delivery period. If they invest
in a digital setup of their own, they
can operate independent of the photo
labs and can compete in the market in
terms of delivery times and also keep
good margins. To start a digital
photo studio, the person has to just
know how to operate Windows 95
environment because, Fotolab &
Fotoreplica software is so easy to
use, that no special learning is
required.
An entrepreneur who
wants to start a new business can
venture into starting a digital photo
studio. As the capital requirement is
low, any bank or government scheme
can finance this studio. Because of
the future of digital technology,
there is no worry of the business
getting obsolete. Looking at the
returns against the capital
investment, one can be sure of
covering the investment within one
year.
Selection of
appropriate software is the key in
success of any computerisation.
Whenever computer photography is
referred to, many photo editing
softwares come to the mind. Photo
editing softwares have been in the
market for many years and they were
developed even before photo quality
deskjet printers were developed. When
these softwares were developed, even
digital camera was not developed.
Thus, their primary application was
graphics editing. As the publishing
industry embraced computers for
typesetting and composing, a need for
software arose which would handle the
graphics in publishing industry. Thus
softwares with many different
controls and special effects were
developed. The special effects create
such graphics which are manually
impossible to create. But these
controls have made these softwares
all the more complicated to handle.
The software which is
required by a photo studio does not
require all these special effects. No
customer will want his photo
distorted, posterised or pixelated.
On the contrary, the customer will
want a true to life, natural
photograph. Thus, the special effects
have no role or a very limited role
to play in the photo studio
environment. The photo studio always
works on size of the photo and these
sizes are fixed. For legal documents,
you require a passport size, income
tax size or a stamp size photo. The
photo albums normally have 4 X 6
inches or 5 X 7 inches photos. A
photo frame which is displayed on a
wall or kept in the showcases at home
normally will have a 6 X 8 inches or
8 X 10 inches photo. Some photos like
passport size photos are always
required in multiple copies. Photo
editing softwares do not have
facility to do this instantly.
Because, to print a required size,
your original photo may not be of
same proportions, so you will have to
crop it from one side to fit into the
required proportions and then re-size
it. In doing so, there is a chance
that you may compress the photo or
expand it, distorting the photo. And
to have multiple copies, you will
have to copy the photo and paste it
in a new file in rows properly. This
will consume time unnecessarily.
Whereas, for printing
of photos in given sizes, photo
printing softwares such as Fotolab
and Fotoreplica are required. Fotolab
and Fotoreplica give you the facility
to print any required size in
multiple copies instantly. Because
the sizing is done automatically,
there is no fear of photo getting
distorted. Thus any computer operator
who is not an artist, can also print
the photos easily. The photos which
are downloaded from digital camera,
can be directly selected and printed
in passport size or any other size
instantly in multiple copies.
Fotolab is also very
useful in putting borders or mounts
on the finished photos. Fotolab comes
with numerous intricately designed
borders and mounts which can be added
to the photos by just clicking the
mouse. These borders and mounts make
direct value addition to the restored
photos. As there is no artistry
involved, anybody can work with
Fotolab. Thus Fotolab and Fotoreplica
become the unique requirement for
digital photo studios.
Digital photography is
very exciting because you have the
total control in your hands to bring
out the perfect result of the
picture. The future of
photography is only digital!!
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